Switch by Chip & Dan Heath
Communication, Personal Development

Switch by Chip & Dan Heath

Today’s big idea comes from brothers Chip and Dan Heath and their compelling and story-driven book “Switch”. It has the subtitle “How to change things when change is hard” and in its essence a deep-dive into how the mind functions during times of change.

The book asks the puzzling question: Why is it hard to make lasting change even when the change is good for the people involved?

The Heaths answers the question by bringing together decades of research in psychology, sociology, and other fields and conclude that Change is hard because the human brain, is always subject to an underlying tension between ‘the rational mind’ (which likes long-term payoffs) and ‘the emotional mind’ (which prefers instant gratification).

The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

The Heaths suggest following these three steps:

  1. Engage the rational mind – by providing Crystal-Clear direction on what needs to happen.
  2. Motivate the emotional mind – by giving a taste of how good it will feel once the change has been implemented.
  3. Blueprint the path ahead – make your environment facilitate the change you want. 

I hope you will enjoy the video. That it will inspire you, help you Grow your Mind and Motivate You to be The Best You!

You can check out the video here.

This is our Bouillon Cube summary of the book. As always, we highly recommend reading the whole book. You can buy it by clicking our affiliate link.

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