Behavioural Economics, Communication, Entrepreneurship, Personal Development, psychology

‘The Psychology of Money’ by Morgan Housel

This week I read ‘The Psychology of Money’ by Morgan Housel! It’s a splendid and inspiring book that really got me thinking!! The book has the subtitle ‘Timeless Lessons on Wealth, Greed, and Happiness’ and is, in its essence, a guide on how to make better decisions when it comes to life, money, and investing. 

The book challenges the assumption that financial success depends solely on education, intelligence, and rational thinking and presents an alternate hypothesis: The key to financial success lies in understanding human behavior. Throughout the book, Housel demonstrates how to make better financial decisions by comprehending how emotions and beliefs influence us.

As always, I can only recommend reading the book but should you find yourself short on time you can start by checking out our animated summary of the book by clicking the link below: 

If you decide to visit http://www.Youtube.com/BigIdeasGrowingMinds, remember to Subscribe to the channel, so you don’t miss out on future Big Ideas!! 

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Click here to learn more: www.Patreon.com/BigIdeasGrowingMinds

Take care and see you soon.

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Behavioural Economics, Change Management, Communication, Entrepreneurship, Leadership Development, psychology

Pitch Anything By Oren Klaff

Every time I read a new business book, I feel inspired and motivated.

Inspired; because I am learning new things and am broadening my horizon. And motivated because I immediately want to go out and apply my new learnings.

Unfortunately, my current working life does not always leave room for me to practice my new skills. This week I, for instance, read ‘Pitch anything’ by Oren Klaff and immediately wanted to go out and apply his – super cool – method for pitching business proposals. But since I spend most of my time creating videos on my sofa and don’t need billion-dollar investments for my company I don’t really have a chance to practice….

What I do instead is that I try to convert what I have learned and use it in my personal life instead. Not sure my husband and two teenagers always appreciate this approach, but I do believe it makes me a better mother and wife, nonetheless.

Anyways – Pitch anything is a very cool book, and I can only recommend reading it – both if you are actually pitching billion dollars deals to investors or if you, like me, end up using his Pitch-approach on more down-to-earth situations.

And should you find yourself short on time, why don’t you start by checking out my animated summary of the book on my YT channel. You can find it here:

If you decide to visit www.Youtube.com/BigIdeasGrowingMinds, remember to Subscribe to the channel, so you don’t miss out on future Big Ideas!! 

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Become a Patron!

Take care and see you soon.

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Behavioural Economics, Entrepreneurship, Marketing, psychology

The Peak-end Rule

One thing that truly fascinates me is the human brain with its many quirks and twists. I love the way it makes shortcuts and finds loopholes to function optimally and help us make decisions.

This week I immersed myself in one of my favorite cognitive heuristics, namely, ‘The Peak-End Rule’. A rule that was first brought to light by psychologist and economist Daniel Kahneman and researcher Barbara Frederickson.

In a nutshell, the peak-end rule is a mental shortcut in which people judge an experience primarily based on how they felt at its peak (i.e., its most intense point) and its end, rather than based on the total average of every moment of the experience.”

It is a mechanism the brain uses to compensate for its limitations. See, our brains can only process and remember so much, and hence our cognitive processing system creates shortcuts to more efficiently:

  • sort through any incoming information,
  • integrate that information,
  • process it,
  • and then make a decision.

In other words, we compensate because we are limited in the amount of detail our memories will hold! And with that compensation comes the tendency only to recall the peaks and endings of things we experience throughout life.

If you click the link below, you can watch a little animation where we explore the rule in greater detail.  We hope you will enjoy it!

And by the way…If you are interested in learning more about the Peak-End Rule, our friends over at InsideBE.com wrote a cool – and very recommendable – article called The Peak-End Rule – Everything You Need to Know   

Finally, if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Click here to learn more: https://www.patreon.com/BigIdeasGrowingMinds

Also, if you have any thoughts, insights, or ideas for books to cover, please leave a comment below. And please consider Subscribing to the channel – Your support means the world to us.

Take care and see you soon.

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Change Management, Effectiveness, Entrepreneurship, Leadership Development, Marketing

Traction – How Startups Can Achieve Explosive Growth. By Gabriel Weinberg & Justin Mare: Summary 

Hi there, BigM Fans. We just posted a new video on the Youtube Channel!! It features Big Ideas 🧠💡from Gabriel Weinberg and Justin Mare and their highly recommended book for entrepreneurs – ‘Traction’.

The book has the subtitle ‘how any startup can achieve explosive customer growth’ and is, in its essence, a tactical roadmap for growing your business and a guideline for developing the mindset needed to build a successful company. 

A fundamental purpose of the book is to help entrepreneurs and startups achieve as much traction as possible as they set out on their business ventures. See, according to the authors, most entrepreneurs start their companies because they are passionate about a product or service and put all their effort into product development without stopping to ponder:

  • If People will actually want to buy what they are selling?
  • When is the best time to launch their company?
  • How to best market it?
  • And how hard it will be to get traction and find success.

In other words, they fail to focus on how to get traction. But what does traction actually mean? In a nutshell, it’s growth! It’s every quantifiable evidence of customer activity and a sign that your company is on the path to achieving real success.

‘Traction’ teaches us that most startups don’t fail because they can’t build a product; most startups fail because they can’t get traction! Therefore, the book’s ultimate purpose is to enlighten you on the power of traction and guide you smoothly onto the direct path to success!

We hope you will enjoy this video we will walk you through the most important insights conveyed in the book. You can watch it by clicking the link below.

If you do decide to visit www.Youtube.com/BigIdeasGrowingMinds, remember to Subscribe to the channel so you don’t miss out on future Big Ideas!! 

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Click here to learn more: www.Patreon.com/BigIdeasGrowingMinds

Take care and see you soon.

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A better world, Communication, Effectiveness, Entrepreneurship, Leadership Development, Personal Development, psychology

Ego is the Enemy By Ryan Holiday

Hi there, BigM Fans. We just posted a new video on the Youtube Channel!! It features Big Ideas 🧠💡from Ryan Holiday and his thought-provoking book “Ego is the enemy?”.

In the book, Holiday explores a little voice that lives inside our heads. A voice that tells us we are worthy of great things, that we deserve more than others, and that we know best. This voice is our Egos!

It can often appear that a strong ego is imperative to survive and thrive in the business world. However, according to Ryan Holiday, a big Ego is far from the universal key to success! Instead, he argues that an egotistical attitude can be downright destructive! That it can ruin relationships, prevent us from reaching our most tremendous potential, and leave us unable to progress.

A key point in the book is that although history is populated by famous and even notorious egomaniacs, the most influential and successful people are, in fact, those who focus on their life’s work with humility and dedication.

Here is our take on the critical insights conveyed in the book:

#1 No shortcuts to success.

#2 Don’t be passionate

#3 A healthy dose of confidence

#4 Continuous learning is critical! 

#5 Get over yourself.

You can check out the video here: https://youtu.be/0iipxh33wgM

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Become a Patron!

Take care and see you soon.

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