Today’s Big Idea is the next in the series on ‘Thinking, Fast and Slow’ by Daniel Kahneman. In the book, he explores the way in which the mind makes decisions and judgments. He does this by addressing the complexity of the human mind. The book offers a better understanding of ‘how decisions are made’, ‘why certain judgment errors are so common’ and ‘how we can improve ourselves’.
Today, we will focus on a Bias which Kahneman labels ‘The Halo Effect’!
The halo effect is a common bias that plays a large role in shaping our view of people and situations. For your ease of reference, ‘The Halo Effect’ is introduced in Chapter 7 called ‘A Machine for Jumping to Conclusions’.
It goes like this: If you like the president’s politics, you probably like his voice and his
appearance as well. The tendency to like (or dislike) everything about a
person—including things you have not observed—is known as ‘The Halo
If you are not already familiar with the work of Kahneman we recommend that you check out our two other blog posts on ‘Thinking, Fast and Slow’. In the first, we focus on ‘System 1’ and ‘System 2’ and in the second, we focus on ‘Heuristics and Biases’.
As always, I highly recommend reading the book, but should you feel short on time you can watch our animated summary by clicking this link check out the video here.
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This is our Bouillon Cube summary of the book. As always we highly recommend reading the whole book. You can buy it by clicking this link.