Communication, Entrepreneurship, Leadership Development, Marketing, psychology

Trust me I’m Lying by Ryan Holiday

They say you shouldn’t judge a book by its cover, but when I recently picked up this version of Ryan Holiday’s ‘Trust me I’m Lying’ at the library the cover was so dead-boring that I almost couldn’t bring myself to start reading!! Luckily, I have read other books by Ryan Holiday and know that he is an inspiring and honest author with great things to say so I picked it up and started reading nonetheless and I am glad I did since the book is both HONEST, BOLD and thought-provoking.

The book uncovers the secret methods used by Online Marketers, Bloggers, and Professional Media Manipulators! Build on his own experiences; the book explores how ‘good news’ – true or false – travels, distorts, and expands online until it becomes national headlines that generate real-world ‘ripples’.

Ryan Holiday argues that whenever you see a malicious online rumor or Anonymously Sourced Article, someone somewhere is sitting behind the scenes scrupulously pulling the strings!

…And he knows what he is talking about since he used to be one of those people.

At first, Holiday didn’t see any harm in the work he was doing, but at some point, he had no choice but to acknowledge that his manipulations had enormous consequences.

He wrote this book to expose how media manipulators work! In his own words: …I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work…”

We hope you will enjoy this video, where we will walk you through the most important highlights conveyed in the book. 

If you decide to visit http://www.Youtube.com/BigIdeasGrowingMinds, remember to Subscribe to the channel, so you don’t miss out on future Big Ideas!! 

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

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Take care and see you soon.

#Bigideasgrowingminds #becomeabetteryou #KnowledgeBouillonCubes #RyanHoliday #TrustMeImLyinig #Media #BigIdeas #GrowingMinds #Learning #Leadership #Leadershipdevelopment #Development #Selfdevelopment #communication #booksummary #meaning #Selfreflection #Inspiration #PersonalDevelopment #Leadershipqualities #LeadershipSkills #Selfimprovement #becomeabetterleader

Behavioural Economics, Entrepreneurship, Marketing, psychology

The Peak-end Rule

One thing that truly fascinates me is the human brain with its many quirks and twists. I love the way it makes shortcuts and finds loopholes to function optimally and help us make decisions.

This week I immersed myself in one of my favorite cognitive heuristics, namely, ‘The Peak-End Rule’. A rule that was first brought to light by psychologist and economist Daniel Kahneman and researcher Barbara Frederickson.

In a nutshell, the peak-end rule is a mental shortcut in which people judge an experience primarily based on how they felt at its peak (i.e., its most intense point) and its end, rather than based on the total average of every moment of the experience.”

It is a mechanism the brain uses to compensate for its limitations. See, our brains can only process and remember so much, and hence our cognitive processing system creates shortcuts to more efficiently:

  • sort through any incoming information,
  • integrate that information,
  • process it,
  • and then make a decision.

In other words, we compensate because we are limited in the amount of detail our memories will hold! And with that compensation comes the tendency only to recall the peaks and endings of things we experience throughout life.

If you click the link below, you can watch a little animation where we explore the rule in greater detail.  We hope you will enjoy it!

And by the way…If you are interested in learning more about the Peak-End Rule, our friends over at InsideBE.com wrote a cool – and very recommendable – article called The Peak-End Rule – Everything You Need to Know   

Finally, if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Click here to learn more: https://www.patreon.com/BigIdeasGrowingMinds

Also, if you have any thoughts, insights, or ideas for books to cover, please leave a comment below. And please consider Subscribing to the channel – Your support means the world to us.

Take care and see you soon.

#Bigideasgrowingminds #becomeabetteryou #KnowledgeBouillonCubes #DanielKahneman #Barbara Frederickson #ThePeakEndRule #BehaviouralEconomics #BigIdeas #GrowingMinds #Learning #Leadership #Leadershipdevelopment #Development #Selfdevelopment #communication #booksummary #meaning #Selfreflection #Inspiration #PersonalDevelopment #Leadershipqualities #LeadershipSkills #Selfimprovement #becomeabetterleader

Change Management, Effectiveness, Entrepreneurship, Leadership Development, Marketing

Traction – How Startups Can Achieve Explosive Growth. By Gabriel Weinberg & Justin Mare: Summary 

Hi there, BigM Fans. We just posted a new video on the Youtube Channel!! It features Big Ideas 🧠💡from Gabriel Weinberg and Justin Mare and their highly recommended book for entrepreneurs – ‘Traction’.

The book has the subtitle ‘how any startup can achieve explosive customer growth’ and is, in its essence, a tactical roadmap for growing your business and a guideline for developing the mindset needed to build a successful company. 

A fundamental purpose of the book is to help entrepreneurs and startups achieve as much traction as possible as they set out on their business ventures. See, according to the authors, most entrepreneurs start their companies because they are passionate about a product or service and put all their effort into product development without stopping to ponder:

  • If People will actually want to buy what they are selling?
  • When is the best time to launch their company?
  • How to best market it?
  • And how hard it will be to get traction and find success.

In other words, they fail to focus on how to get traction. But what does traction actually mean? In a nutshell, it’s growth! It’s every quantifiable evidence of customer activity and a sign that your company is on the path to achieving real success.

‘Traction’ teaches us that most startups don’t fail because they can’t build a product; most startups fail because they can’t get traction! Therefore, the book’s ultimate purpose is to enlighten you on the power of traction and guide you smoothly onto the direct path to success!

We hope you will enjoy this video we will walk you through the most important insights conveyed in the book. You can watch it by clicking the link below.

If you do decide to visit www.Youtube.com/BigIdeasGrowingMinds, remember to Subscribe to the channel so you don’t miss out on future Big Ideas!! 

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Click here to learn more: www.Patreon.com/BigIdeasGrowingMinds

Take care and see you soon.

#Bigideasgrowingminds #becomeabetteryou #KnowledgeBouillonCubes #GabrielWeinberg #JustinMare #Traction #Entreprenuers #Entreprenuership #growth #BigIdeas #GrowingMinds #Learning #Leadership #Leadershipdevelopment #Development #Selfdevelopment #communication #booksummary #meaning #Selfreflection #Inspiration #PersonalDevelopment #Leadershipqualities #LeadershipSkills #Selfimprovement #becomeabetterleader

Entrepreneurship, Marketing

Guerilla Marketing goes Green By Jay Levinson and Shel Horowitz

One of the best things about my job is that I get to work and collaborate with people from all over the world. A while back I met a cool guy from Australia – @BruceRowse. Bruce runs the Sustainability Education Academy an is – like me – a true believer of continuous learning and sustainable solutions.   


Bruce recommended that I read a wise book called ‘Guerrilla Marketing Goes Green’. The book is written by Shel Horowitz and Jay Levinson and offers many golden nuggets on Marketing, Green solutions and ‘why it is always better to ‘do the right thing’’.

The book has the subtitle ‘Winning Strategies to Improve Your Profits and Your Planet’ and is – in a nutshell – a roadmap for companies that want to succeed in a world where integrity and transparency trump slick marketing slogans. A world where high morals, elevated ethics, and commitment to green practices are pivotal for success. A world where environmental priorities have finally infiltrated our hearts and minds and made it to the top of our collective consciousness.

Here is our take on the highlights from the book:  

#1 The road to success is paved with integrity and social responsibility.  

A key point in the book is that you don’t have to be devious to succeed in business. On the contrary, Levinson and Horowitz argue that social responsibility attracts better employees and more loyal customers.

#2 The road to success is (also) paved with Long lasting relationships.

In order to achieve long-term success, Levinson and Horowitz are adamant that you start treating your customers, employees, business associates, and even competitors as true partners.

#3 The Road to Success is (Furthermore) paved with Focus.

It is a common principle in marketing that you need multiple impressions to move someone from interest to sale! And of course, there is a certain amount of truth in the theory of repetition, but according to Levinson and Horowitz, even a single marketing message – under the right conditions – may be enough to move someone from totally unaware to swiping that credit card.

#4 The Road to Success is (Moreover) paved with Green Initiatives.

When you look at all the advantages of running a green company, it’s hard to understand why every company in the world hasn’t shifted.

  • Green goods and services are easier to market.
  • They often command a premium price and are thus more profitable.
  • Green goods and services are better for the environment.
  • And against common belief, they can actually be cheaper to produce if probably designed.

We hope you will enjoy this video where we will talk you through each highlight in greater detail.

You can check out the video here: https://youtu.be/SrVTcOwaOrg

If you do decide to visit www.Youtube.com/BigIdeasGrowingMinds, remember to Subscribe to the channel so you don’t miss out on future Big Ideas!! 

**And if you enjoy our videos, please consider supporting us on Patreon – Your support would not only mean the world to us but also allow us to continue making awesome FREE content for many years to come.

Become a Patron!

Take care and see you soon.

#Bigideasgrowingminds #becomeabetteryou #KnowledgeBouillonCubes #JayLevinson #ShelHorowtiz #GuerrillaMarketingGoesGreen #Marketing #GoGreen #DoingTheRightThing #BigIdeas #GrowingMinds #Learning #Leadership #Leadershipdevelopment #Development #Selfdevelopment #communication #booksummary #meaning #Selfreflection #Inspiration #PersonalDevelopment #Leadershipqualities #LeadershipSkills #Selfimprovement #becomeabetterleader