Change Management, Effectiveness, Entrepreneurship, Leadership Development, Marketing

Traction – How Startups Can Achieve Explosive Growth. By Gabriel Weinberg & Justin Mare: Summary 

Hi there, BigM Fans. We just posted a new video on the Youtube Channel!! It features Big Ideas 🧠💡from Gabriel Weinberg and Justin Mare and their highly recommended book for entrepreneurs – ‘Traction’.

The book has the subtitle ‘how any startup can achieve explosive customer growth’ and is, in its essence, a tactical roadmap for growing your business and a guideline for developing the mindset needed to build a successful company. 

A fundamental purpose of the book is to help entrepreneurs and startups achieve as much traction as possible as they set out on their business ventures. See, according to the authors, most entrepreneurs start their companies because they are passionate about a product or service and put all their effort into product development without stopping to ponder:

  • If People will actually want to buy what they are selling?
  • When is the best time to launch their company?
  • How to best market it?
  • And how hard it will be to get traction and find success.

In other words, they fail to focus on how to get traction. But what does traction actually mean? In a nutshell, it’s growth! It’s every quantifiable evidence of customer activity and a sign that your company is on the path to achieving real success.

‘Traction’ teaches us that most startups don’t fail because they can’t build a product; most startups fail because they can’t get traction! Therefore, the book’s ultimate purpose is to enlighten you on the power of traction and guide you smoothly onto the direct path to success!

We hope you will enjoy this video we will walk you through the most important insights conveyed in the book. You can watch it by clicking the link below.

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Take care and see you soon.

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