Leadership Development, Personal Development

It’s All in Your Head By Russell James Vitale ‘Russ’

Today’s big idea comes from Russell James Vitale, better known by his stage name ‘Russ’. Russ is a 28-year-old self-made American-Italian rapper, singer, songwriter, record producer, and author from Atlanta, Georgia.  He wrote a refreshing and highly motivating book called ‘It’s all in your head’. The book explores his success formula from the music industry, but its many ‘golden nuggets’ can easily be transferred and applied to every area of business and life.

As always, we highly recommend reading the whole book. You can buy it by clicking our affiliate link: https://amzn.to/3tQk0Io

 ‘It’s all in your head’ inspires us to walk to our individual rhythm and to beat our biggest obstacles.

Russ pushes readers to bet on themselves, take those leaps of faith, and recognize struggles as opportunities. He states three essential qualities that can help turn your real-life into your dream life:

  • Delusion – because it gives you faith and belief.
  • Persistence – because it gives you the strength to move forward.
  • And Gratitude – because it induces you to be grateful for what you have and creates positive energy.


“Don’t look at things like failure. Say ‘I can make it’ 100 % even though you don’t feel it. It’s all in your head; choose to be confident.”


Russ believes in hard work and determination. He encourages his readers; to trust their instincts and take chances and to NEVER give up. He dreams of inspiring others to think: “if he can do it, so can I.” and shares his own experience as encouragement!


Finally, Russ encourages us to show Gratitude, recognize our achievements, and celebrate what we want to see more of.

In this video we will explore each ‘essential quality’ further. We hope you will enjoy it, that it will inspire you, help you Grow your Mind and Motivate You to be The Best You!

You can check out the video here: https://youtu.be/WUgjmnX9vmo

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