I have always been fascinated by entrepreneurs. Brave men or women who believe so much in their ideas that they are willing to put it all on the line to pursue them! People who aren’t afraid of hard work, long hours, and uncertainty.
This week I read ‘Zero to One’ by Peter Thiel. The book has the subtitle ‘How to build the future’ and is, in its essence, a roadmap for entrepreneurs and start-ups.
The book’s essential purpose is to rewire how we think about innovation. See, according to Thiel, most modern companies aren’t innovating at all but simply making incremental improvements to already existing concepts or products – or in the words of Thiel: ‘they move from ‘1 to N’. But according to him, innovation’s true meaning – and value – is creating and doing something totally new – aka moving from ‘Zero to 1.’
We hope you will enjoy our animated summary of the book; you can watch it here:
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