Communication, Entrepreneurship, Leadership Development, Marketing, psychology

Trust me I’m Lying by Ryan Holiday

They say you shouldn’t judge a book by its cover, but when I recently picked up this version of Ryan Holiday’s ‘Trust me I’m Lying’ at the library the cover was so dead-boring that I almost couldn’t bring myself to start reading!! Luckily, I have read other books by Ryan Holiday and know that he is an inspiring and honest author with great things to say so I picked it up and started reading nonetheless and I am glad I did since the book is both HONEST, BOLD and thought-provoking.

The book uncovers the secret methods used by Online Marketers, Bloggers, and Professional Media Manipulators! Build on his own experiences; the book explores how ‘good news’ – true or false – travels, distorts, and expands online until it becomes national headlines that generate real-world ‘ripples’.

Ryan Holiday argues that whenever you see a malicious online rumor or Anonymously Sourced Article, someone somewhere is sitting behind the scenes scrupulously pulling the strings!

…And he knows what he is talking about since he used to be one of those people.

At first, Holiday didn’t see any harm in the work he was doing, but at some point, he had no choice but to acknowledge that his manipulations had enormous consequences.

He wrote this book to expose how media manipulators work! In his own words: …I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work…”

We hope you will enjoy this video, where we will walk you through the most important highlights conveyed in the book. 

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